This article was originally published on Brand Equity. The word ‘unprecedented’ pales against the aftermath of India’s second wave of COVID-19. We are locked up in our homes again but unlike last year’s lockdown, our social media feeds aren’t filled with dalgona coffee and baking experiments. Instead, frantic calls for…

This article was originally published on YourStory. The new normal has eased many barriers that existed for female entrepreneurs in all these years. The changes introduced by COVID-19 have transformed the corporate landscape, and many of them have created favourable circumstances for female entrepreneurs. It’s been more than a year…

This article was originally published on BW Disrupt. Running a business from anywhere and changing perceptions of women’s responsibilities have made it an opportune moment for women to step into the business world and thrive as entrepreneurs. The COVID-19 pandemic imposed the work from home model on businesses. Traditionally, the professional world hasn’t held working from home in high regard. While the forced experiment ensured business continuity during the pandemic, it has also proved successful as an efficient mode…

This article was originally published on Financial Express. In 2021, content will be the backbone of digital success. As 2020 became the year of ‘virtual everything’, leaders and brands bolstered their digital content to build and maintain relationships with stakeholders. We saw an unprecedented acceleration in digitalisation, e-commerce and remote…

This article was originally published on People Matters. Much before the pandemic, remote work and flexible work policies became a part of our lives, companies around the world had begun litmus testing a three-day weekend for employees. …

This article was originally published on YourStory. I wrote a few paragraphs of this article between helping my daughter scan and submit her exam paper and heating lunch. I did a few Teams calls between collecting a parcel from the security guard and checking my son’s homework. Balancing the demands…

For the last seven months, several organisations have been working in a fully remote mode. Many switched to work-from-home overnight, thinking it was for a short term. As the pandemic lingers on, companies are now bracing for a long haul. For the long run, managing a fully remote team and…

A few months ago, when major business leaders took to Twitter to hail the scrapping of Article 370, the persona that came across the varied tweets caught my eye. Gautam Adani shared, “What the nation saw today will be truly historic if it opens the gateway for development and peace…

Ever visited a corporate website and come away unsure of what the company really does? Or worse, come away with too many messages that are confusing and disjointed for you to really understand? …